First Team Real Estate
Jacob Lawlor coaching real estate agents

Jacob Lawlor · Regional Branch Manager · First Team Real Estate

From License to Production. With a Plan for Every Stage.

A practical career center for future, newly licensed, and recently joined agents in Southern Orange County.

Start where you are

Where are you right now?

You do not need every answer. Choose the question that is closest to the one you are carrying today.

01

Still Getting Licensed?

If you have not earned your California real estate license yet, start with the education and licensing path before moving into brokerage selection and new-agent training.

02

Choosing a brokerage

Compare training, support, economics, and implementation with better questions.

03

Just joined

Build the first week and first 90 days in the right sequence.

04

Trying to create business

Turn goals into lead sources, weekly actions, and measurable activity.

05

Facing a real opportunity

Prepare for a buyer or seller conversation with a clear next step.

Get Licensed→Choose Your Brokerage→Learn the Business→Build the Business

The implementation problem

A license gives you access. It does not give you a business plan.

New agents do not need more disconnected information. They need to know what to do first, what to practice, how to create conversations, and who helps when a real opportunity appears.

The goal is not to make the business look easy. It is to make the next step clear.

The career journey

Launch. Learn. Produce. Convert. Multiply.

Each stage solves a different problem. Together they create an operating system for the first year.

01

Launch

Turn licensing into a focused start with the right sequence, setup, and expectations.

02

Learn

Build contract knowledge, market intelligence, and sales skills through practical training.

03

Produce

Create a written plan for conversations, follow-up, open houses, and a measurable pipeline.

04

Convert

Prepare for buyer consultations, offers, and listing opportunities with direct support.

05

Multiply

Serve well, stay connected, and turn each opportunity into relationships and referrals.

Cash flow + production

Stay inside the business while the business is growing.

The Lease Lead Multiplier gives appropriate lease opportunities a clear role: client service, skill repetitions, relationships, and shorter-cycle activity while the sales pipeline develops. It is a bridge, not a replacement for sales production.

1 Objective

3 Strategies

5 Actions per strategy

A written plan turns “get out there” into specific work you can track, review, and improve.

Learn before you choose

See how you will actually be trained.

Series 101 lets you experience the teaching approach before joining. Then Power Curve, coaching, and real opportunities turn information into implementation.

Jacob Lawlor working with an agent

Coaching cadence

The gap between training and doing is where new agents get lost.

Weekly implementation, individual business planning, and a direct what’s-next rhythm create accountability and course correction when the plan meets reality.

  • Weekly new-agent mastermind
  • Monthly one-on-one planning
  • Direct support as opportunities appear
  • Activity, pipeline, and strategy review
Jacob Lawlor, Regional Branch Manager

The person behind the system

I Built This Because I Remember What Starting Felt Like.

I entered real estate without a built-in pipeline, a large sphere, or a traditional sales background.

I had to learn the business through open houses, prospecting, farming, contracts, market study, repetition, mistakes, and strong management.

Today, I manage First Team’s Mission Viejo and San Clemente offices, lead new-agent training, and coach agents one-on-one.

A lot of the system you are exploring on this website is the structure I wish I had when I started.

Current company proof

An established platform behind the work.

1976

Founded

62+

Office locations

≈2.2K

Sales associates

250,000+

Properties represented historically

$6.25B

Total closed sales in 2025

Company figures are current project controls verified September 15, 2026 and should be reverified before future publication updates.

Use the system

Go deeper where your question takes you.

Choose with better questions

Use the 20-question brokerage interview framework.

Explore

Use the resource library

Search guides, training, market sources, and official references.

Explore

Understand the business math

Model commissions, splits, fees, and income goals transparently.

Explore

Individual results vary. Examples are not guarantees of future performance.

Agent Discovery Session

A clearer plan starts with a conversation.

You are not booking a commitment. You are booking a conversation.