Jacob Lawlor · First Team Real Estate
You got your license. Now you need the right training, mentorship, support, and lead generation plan to turn that license into production.
In Southern California, 74% of agents sell 2 or fewer homes per year. That doesn't mean real estate is impossible. It means most agents are trying to build a business without enough structure, accountability, or guidance.
The Reality Check
Real estate can be one of the greatest opportunities in the world, but it is not simple. Most new agents are handed a license, a login, a few generic trainings, and then told to "go get business."
That is not a plan.
A new agent needs to know:
74%
of Southern California agents sell 2 or fewer homes per year.
The difference is not usually talent. It is training, structure, mentorship, and execution.
Core Positioning
What First Team Gives You
What Jacob Helps You Do
Most brokerages give you access. This partnership gives you access plus execution.
The Platform Behind You
First Team gives agents the credibility, scale, tools, and infrastructure to compete harder and serve clients at a higher level.
1976
Founded
250,000+
Properties Represented
15
Years #1 in So Cal
2,200+
Sales Associates
48+
Offices
$6.25B
Total Closed Sales in 2025
These are not vanity numbers. They are proof that when you walk into a listing appointment, buyer consultation, or recruiting conversation with First Team behind you, the brand carries weight.
New Agent Training Framework
01
Contracts are where credibility lives. Jacob trains new agents to understand the documents they will actually use in the field — especially the Residential Purchase Agreement, Buyer Representation and Broker Compensation Agreement, and Listing Agreement.
Field Note
Within 90 days, become genuinely competent on the RPA, BRBC, and Listing Agreement.
02
New agents must learn how to speak intelligently about the market. Jacob trains agents to understand both the regional Southern California market and their local city-level market through hot sheets, property previews, pricing patterns, and daily market study.
Field Note
Pick one city, set up MLS hot sheets, preview 5 properties a day, 5 days a week.
03
Sales skills are built through lead generation, lead follow-up, and lead conversion. New agents need to learn how to create conversations, set appointments, conduct consultations, follow up consistently, and convert interest into signed clients.
Field Note
Conversations → appointments → consultations → signed clients.
A license gives you permission. Skill gives you confidence. Structure gives you momentum.
Power Curve
Power Curve is First Team's accelerated new-agent training program. Three focused weeks: understand the business, learn the contracts, generate leads, work with buyers and sellers, write offers, conduct consultations, and begin building a real business.
Week 01
Week 02
Week 03
The Lead Generation Plan
The biggest question every new agent has is simple: where will my clients come from? Jacob's answer is not random motivation. It is a simple, practical business plan built around the 1-3-5 Method.
1
Objective
Your income goal, broken down into the number of homes you need to sell.
3
Lead Sources
5
Tactical Steps
Each lead source gets five clear daily and weekly actions, so you always know exactly what to do next.
Mentorship & Accountability
Training matters. But training alone is not enough. New agents usually do not fail because they never learned anything. They fail because they do not know what to do next after the class ends.
That is why Jacob's new-agent support is built around implementation, accountability, and real-time course correction.
A focused accountability and implementation session where new agents talk through challenges, wins, and what to execute next.
A dedicated business planning conversation to review progress, adjust strategy, and stay aligned with your own goals.
"Jacob, I did what you asked me to do. This happened. What should I do next?" — the most important part of the system.
You are not expected to know everything. You are expected to take action, report back, and keep moving.
Tools That Convert
Tools do not matter if nobody teaches you how to turn them into business. First Team provides powerful systems. Jacob helps new agents understand where each tool fits into the actual client journey.
01
Your CRM for every lead, conversation, follow-up, and client relationship — provided at the enterprise level from day one.
02
A buyer engagement platform that sends listing alerts, tracks activity, and shows what buyers are actually looking at.
03
First Team-branded marketing platform for polished flyers, postcards, brochures, emails, and social media assets.
04
A professional online presence with IDX search, lead capture, and credibility-building tools.
05
The operational foundation for property search, contracts, offers, buyer agreements, and listings.
06
Practical AI for content, preparation, client communication, follow-up, and productivity — without replacing relationships.
New Agent Success
"
I love the business. I love the money. I love staying busy. You told me what to do and I just did it.
Celeste Haybittle
Sold 19 houses her first year
"
You have made my transition into Real Estate smoother than I could have imagined. You were there every step of the way. I am so grateful to have you available to assist me.
Sarah Martin
Sold $12,000,000 in volume her first year
"
Jacob Lawlor is an outstanding leader with a vast knowledge of Real Estate and has a desire for everyone to become successful. As my office manager, he has been both inspiring and supportive of my real estate business growth.
Valerie Bourg
Brand New → $50,000,000 in volume within 3 years
Individual results vary. These stories are examples of what focused agents have accomplished with training, mentorship, support, and consistent action. No results are guaranteed.
What Happens When You Join
Step 01
A private conversation with Jacob about your goals, your background, why real estate matters to you, and whether First Team is the right fit.
Step 02
Your license transfer begins, your accounts are activated, your company email is set up, and your foundation starts getting built.
Step 03
Before you even walk into training, Jacob helps you set up your professional presence: headshot, bio, online profiles, Google Business Profile, and key systems.
Step 04
First Team's accelerated new-agent program: contracts, buyers, sellers, lead generation, consultations, offers, listings, and open houses.
Step 05
You leave with a one-page business plan built around your income goal, three lead sources, and daily/weekly tactical actions.
Step 06
Weekly mastermind, office meetings, company trainings, daily "what's next" support, and monthly one-on-one planning.
Who This Is For
This is for you if
This may not be for you if
Real estate can change your life. But only if you treat it like a business from the beginning.
Final Step
If you are serious about building a real estate business, your first decision matters.
You can choose to enter the industry with a license and a lot of questions. Or you can choose to start with a platform, a plan, a mentor, training, tools, accountability, and a clear path to generating leads.
At First Team, Jacob Lawlor helps brand-new agents start strong, build confidence, and take action toward real production.
Already booked? Look for the calendar invite from Jacob Lawlor — First Team Real Estate.
Frequently Asked
