01
First Team
Platform
- — Brand
- — Technology
- — Marketing
- — CRM
- — Buyer systems
- — Listing systems
- — Legal support
- — Transaction infrastructure
- — Training
- — Luxury + relocation reach
New Agent Career Partnership
More Than a Brokerage.
A Real Growth Partnership.
If you are serious about building a real estate business, the brokerage you choose matters. But the platform alone is not enough.
You need a plan, training, opportunities, feedback, and someone who can help you determine what happens next.
First Team gives you the platform.
I help you turn it into production.
If we are already scheduled to meet, this is the one page I want you to read beforehand. You will see how I develop new agents, what First Team puts behind you, what your first 90 days can look like, and what I will expect from you in return. You do not need to memorize it. I simply want you to understand the environment before we sit down together.
On this page
The reality of starting real estate
Getting Licensed Is the Easy Part.
Passing the state exam gives you permission to practice real estate. It does not give you a business. That is the part most people discover after they get licensed. I would rather help you prepare for it before you are standing in the middle of it.
01
Where will your first client come from?
02
What should you do every morning?
03
How do you talk to a buyer?
04
How should you follow up?
05
How do you learn your market?
06
What happens when someone asks you to list?
07
How can you create income while a sales pipeline develops?
08
Who do you call when you do not know what happens next?
A license creates access.
A system creates a business.
The partnership
What I Believe a New Agent Actually Needs
02
Jacob
Plan + Implementation
- — Business planning
- — Lead-generation strategy
- — Market development
- — Contract competence
- — Sales skills
- — Appointment preparation
- — Follow-up systems
- — AI leverage
- — Accountability
- — Course correction
03
The Agent
Action
- — Show up
- — Learn
- — Practice
- — Talk to people
- — Follow up
- — Track activity
- — Ask questions
- — Act before feeling completely ready
04
The Aim
Production
- — Competence
- — Conversations
- — Opportunities
- — Conversion
- — Consistency
Not guaranteed. Built through implementation.
Access is useful.
Access plus execution is leverage.
The business we are building
The Goal Is Not to Make You Look Like an Agent.
The Goal Is to Help You Become One.
01
Launch
Turn licensing into a focused start with the right sequence, setup, and expectations.
02
Learn
Build contract knowledge, market intelligence, and sales skills through practical training.
03
Produce
Create a written plan for conversations, follow-up, open houses, and a measurable pipeline.
04
Convert
Prepare for buyer consultations, offers, and listing opportunities with direct support.
05
Multiply
Serve well, stay connected, and turn each opportunity into relationships and referrals.
This is not license-hanging. It is career-building.
Explore the Full RoadmapYour first 90 days
If You Join, You Should Know What Happens Next.
You should not walk out of onboarding with a bag of logins and wonder what happens Monday morning.
Stage 00
Before You Join
Understand the business, expectations, financials, and fit.
Stage 01
First 24 Hours
Licensing and affiliation, access, email, calendar, and core systems.
Stage 02
First Week
Professional credibility, profiles, CRM, database, market selection, and launch.
Stage 03
Weeks 1–3
Power Curve: Foundations → Buyers → Sellers.
Stage 04
First 30 Days
Sphere, open houses, market study, previewing, follow-up, and field activity.
Stage 05
Days 31–60
Formalize the 1-3-5 business plan and strengthen the pipeline.
Stage 06
Days 61–90
Increase opportunity, improve conversion, prepare for buyers and listings, and review what is working.
The first year
Months 4–12
Build consistency, deepen the database, and strengthen listings, follow-up, reviews, referrals, and leverage.
How you become competent
Confidence Is Better When It Is Earned.
Connecting layer
Modern Tools + AI
Technology helps you operate faster. It does not replace the fundamentals.
01
Contract Knowledge
Understand the agreements and documents you will actually use with clients.
Residential Purchase Agreement
Buyer Representation and Broker Compensation Agreement
Listing Agreement
02
Market Knowledge
Learn to explain what is happening locally, what it means, and how to verify it.
Regional context + local expertise. Hot sheets, inventory, previewing, sales, reductions, and neighborhood context.
03
Sales Skills
Generate conversations, follow up, communicate value, and guide next steps.
Lead Generation
Lead Follow-Up
Lead Conversion
Systems before tools.
Where your first business comes from
A Business Plan Should Tell You What to Do Today.
The goal is not to try every lead source. The goal is to build a few lead sources you will actually execute.
1
Objective
Your income and business goal.
3
Lead Sources
Sphere. Open houses. A third strategy selected around you.
5
Actions
Five repeatable actions beneath each strategy.
Accelerated production
What If You Need Income Before a Traditional Sales Pipeline Fully Develops?
That is a real concern. A buyer may take months. A future seller may not be ready. A lead may require repeated follow-up before anything closes. The Lease Lead Multiplier creates a way to pursue shorter-cycle real estate opportunities while the larger sales pipeline develops.
- Field repetitions
- Tenant relationships
- Landlord relationships
- Future buyer and seller opportunities
- Database growth
- Possible commission income
Use lease activity to create experience, relationships, potential income, and future opportunities while the larger sales pipeline develops.
No income or transaction timing is guaranteed.
Real opportunities
Generating the Lead Is Only the Beginning.
Buyer opportunity
From consultation to escrow
- Consultation
- Buyer representation
- Search
- Market education
- Showing strategy
- Offer preparation
- Contract questions
- Negotiation
- Escrow
Listing opportunity
Prepare before the appointment
- Property research
- Market context
- Comparable sales
- Pricing
- Seller questions
- Listing presentation
- First Team value
- Marketing
- Objections
- Commission conversation
- Follow-up
- Role-play
Your first listing opportunity should not be the first time you figure out how to take a listing.
Preparation is the new agent’s greatest equalizer.
Explore the Listing System
The coaching relationship
Training Tells You What to Do.
Coaching Helps You Actually Do It.
Daily
“What’s Next?” coaching after action creates a real question.
Monday
New Agent Mastermind.
Tuesday
Office meeting cadence as applicable.
Wednesday / Company
Company training opportunities.
Ongoing
Role-play, market study, buyer prep, listing prep, pipeline questions, and real-time correction.
Monthly
One-on-one business planning and review.
Action → Feedback → Correction → Next Action
The goal is not to make you dependent on me. It is to shorten the feedback loop while you build competence.
The gap between training and doing is where new agents get lost.
Agent success stories
The System Still Requires the Agent.
But the Right Environment Can Change the Trajectory.
“I love the business. I love the money. I love staying busy. You told me what to do and I just did it.”
Celeste Haybittle
Sold 19 homes her first year.
“You have made my transition into Real Estate smoother than I could have imagined. You were there every step of the way. I am so grateful to have you available to assist me.”
Sarah Martin
Sold $12,000,000 in volume her first year.
“Jacob Lawlor has been an amazing office manager, coach, and mentor for me. He is always there when I need advice, direction, or support…”
Valerie Bourg
Brand-new agent → more than $50,000,000 in volume within her first three years.
Individual results vary. Agent success stories are examples, not guarantees of future performance. Real estate production depends on individual effort, market conditions, consistency, skill development, follow-up, and execution.
The First Team platform behind you
You Are New.
The Platform Behind You Is Not.
The purpose of the First Team platform is not to replace the agent. It is to give the agent more leverage.
01
Build a Professional Business
Professional positioning, bio, launch messaging, profile setup, and connecting visibility to real conversations.
Luxury Presence · MAXA
02
Organize + Follow Up With Opportunity
Connect CRM and follow-up systems to the 1-3-5 business plan, activity tracking, and pipeline review.
Follow Up Boss · RealScout
03
Work With Buyers More Professionally
Buyer consultation, representation, search, offer strategy, contract practice, and transaction coaching.
RealScout · Follow Up Boss
04
Compete for Listings
Listing preparation, market research, seller conversation, pricing, presentation, follow-up, and Listing Lead Multiplier.
05
Market More Professionally
Tie marketing to target audiences, useful information, conversations, and follow-up instead of content for content's sake.
MAXA · Luxury Presence
06
Build Local Market Credibility
Layer SouthOCMarkets.com, hot sheets, previewing, market summaries, and client conversations onto the data.
07
Operate With Support + Protection
Teach agents what they know, what to verify, when to escalate, and how to move through transaction questions professionally.
SkySlope
Do not sell the tool. Explain the problem the tool helps solve.
Current First Team proof
An established platform behind the work.
Verified September 15, 2026
1976
Founded
62+
Office locations
≈2.2K
Sales associates
250,000+
Properties represented historically
$6.25B
Total closed sales in 2025
Mutual expectations
What Working Together Requires
What you can expect from me
- Clear direction
- Direct feedback
- Training tied to implementation
- Help when you get stuck
- Business planning
- Skill development
- Market strategy
- Buyer and seller preparation
- Accountability
- Course correction
- Someone willing to tell you the truth
What I will expect from you
- Show up
- Be coachable
- Attend training
- Talk to people
- Follow up
- Learn the contracts
- Study the market
- Practice out loud
- Track what is happening
- Act before feeling completely ready
- Ask for help rather than disappearing
- Tell the truth about what is and is not working
I do not expect you to know how to build the business yet.
I do expect you to be willing to do the work required to learn it.
Why First Team
The Test I Used When I Joined Is Still the Test I Use Today.
“If I ever find a company that is better for my clients for me to be a part of, I’m gone.”
I meant it. Nearly 15 years later, I am still here.
I have been an agent, worked in business development, managed teams, led new-agent initiatives, trained agents across the company, and now manage First Team’s Mission Viejo and San Clemente offices. I have seen the company from a lot of angles.
What keeps me here is not one tool, one training class, or one commission plan. It is the platform I am able to put behind an agent when that agent is serious about building.
First Team gives you the platform.
I help you turn it into production.
The numbers matter too
You Should Understand the Economics Before You Join.
Training, support, systems, and platform matter. So do split, administrative fees, fixed fees, first-year costs, and how much production your income goal requires. I do not want you choosing a brokerage without understanding the math.
The financial questions tell you how the commission is divided. The production system helps determine whether there is commission to divide.
Fair brokerage choice
You Should Compare Us.
I would rather you ask better questions than make a fast decision. Ask those questions everywhere. Including here.
- Who trains me?
- Who coaches me?
- What happens after training ends?
- Where is my first business supposed to come from?
- Who helps when a real buyer or seller appears?
- How will I learn the market?
- What happens when I get stuck?
- What will you expect from me?
- What does all of it cost?
The next step
Let’s Talk About the Business You Want to Build.
You do not need to know everything before we meet. The Agent Discovery Session is where we take everything you have read here and apply it to your situation.
You are not booking a commitment.
You are booking a conversation.
We can talk about
- Your background
- Income goals
- Current job
- Schedule
- Sphere
- Market
- Likely lead sources
- First 90 days
- First Team platform
- Financials
- Whether this is the right fit
Results are not guaranteed. Real estate production depends on individual effort, market conditions, licensing status, compliance, consistency, skill development, transaction terms, client decisions, follow-up, and execution.
Commission examples, splits, fees, eligibility, payment timing, deductions, and company policies are illustrative and governed by current written agreements with First Team Real Estate. Commissions are negotiable and transaction-specific. Calculator results are estimates, not income or tax advice.